I make hard technology
easy to want.

The problem

Two products — Didomi and Addingwell — speaking to the same technical buyer through channels that had drifted apart, in a category that defaults to being read as a compliance cost rather than a better way to collect data.

What I did

• Took ownership of client, partner and product-release newsletters across both products
• Benchmarked competitor newsletter and webinar programmes, then rebuilt structure, segmentation and cadence off the findings
• Rolled out the “Opt for Better” rebrand across brand assets and event collateral
• Designed and ran an ambassador programme to drive reach and product demos
• Automated the Webflow CMS publishing workflow

What happened

• XX% lift in newsletter open rate
• XX% lift in webinar registration and attendance
• XX hrs a month returned by the CMS automation
• XX ambassadors activated

The problem

Outsight turns LiDAR point clouds into spatial intelligence for airports, ports and public spaces. The audience runs from engineers who want specifications to terminal operators who want throughput — two groups that do not share a vocabulary.

What I did

• Wrote and produced 100+ assets: thought leadership, competitive intelligence and client-facing collateral
• Built the aviation and maritime content verticals, from use-case explainers to award coverage
• Ran SEO content, paid digital and email to feed the inbound funnel
• Automated the article pipeline — brief to publication — in n8n

What happened

• LinkedIn grew to 9,200+ followers, with 830+ interactions and 113 shares on technical content
• Publishing went from manual and irregular to automated and consistent
• One narrative spine both technical and commercial readers could follow

The problem

A new vehicle concept with no category to sit in: too rugged for luxury buyers, too expensive for off-road buyers. The positioning had to create the space before it could sell into it.

What I did

• Built the segmentation and brand positioning from scratch
• Modelled unit cost, pricing and volume against launch scenarios
• Wrote the go-to-market plan across channel, launch narrative and partnerships

What happened

• Awarded best concept of the cohort
• The one project where the engineering background and the marketing were the same job

The problem

An anti-ageing supplements start-up with no identity, no storefront and no audience, heading into a fixed launch date.

What I did

• Defined the brand identity and wrote product and category copy
• Built the Shopify storefront end to end
• Ran pre-launch Meta Ads alongside an organic and influencer programme

What happened

• 25,000+ impressions and 3,000+ engagements before launch
• 1,000+ organic followers waiting on day one

The problem

Indian beauty and personal care is one of the most crowded categories in retail. Two brands, several launches, and a shelf where a product either reads instantly or does not get picked up.

What I did

• Led creative direction on the Tinted VIP Lip Balm launch — moodboards, product and video shoots
• Took the brightening and pigmentation range through product development: sampling feedback, customer research and launch creative
• Directed campaign creative for mCaffeine’s SHADES makeup line
• Ran influencer outreach and on-ground activation at Flipkart Glam Up Fest

What happened

• 177% lift in brand engagement rate
• 1,000+ influencers engaged, reaching a combined 58.5M+ followers
• 500+ interactions from the Glam Up Fest activation