Marketer  /  Go-to-market · Brand · Content & lifecycle  /  Paris

Marketing from
positioning to pipeline.

Four internships across B2B SaaS, deep-tech and consumer: privacy software, LiDAR, supplements, beauty. Different buyers every time, same job. Find the position, then build the brand, content, campaigns and lifecycle that make people act on it.

Now Didomi, Paris  /  ESCP MiM, Go-To-Market Before Outsight, Cell Start, HYPHEN Looking for full-time junior marketing roles, CDD or CDI, from December 2026
Currently

Content, lifecycle and brand marketing intern at Didomi, running the newsletter and webinar programmes across two brands and shipping the “Opt for Better” rebrand.

Where I have worked

Selected work

The problem

Two products, Didomi and Addingwell, speaking to the same technical buyer through channels that had drifted apart, in a category that defaults to being read as a compliance cost rather than a better way to collect data.

What I did

  • Revamped the client, partner and product-release newsletters across Didomi and Addingwell
  • Rebuilt the full-year webinar programme off a competitor teardown, reworking structure, segmentation and cadence
  • Executed the “Opt for Better” rebrand across both brands, carrying the new positioning into brand assets and event collateral
  • Ran an 18-advocate ambassador programme to drive reach and product demos
  • Automated the Webflow CMS publishing workflow

What happened

  • Newsletter open rate up from 21% to 34%
  • Webinar registrations +58%, attendance +41%
  • New positioning rolled out across 2 brands
  • 18 advocates activated in the ambassador programme
  • ~8 hours a month returned by the CMS automation
Lifecycle emailCompetitive intelligence WebinarsRebrand rollout CommunityWebflowAutomation
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Didomi

The problem

Outsight turns LiDAR point clouds into spatial intelligence for airports, ports and public spaces. The audience runs from engineers who want specifications to terminal operators who want throughput. Two groups that do not share a vocabulary.

What I did

  • Wrote and produced 100+ assets: thought leadership, competitive intelligence and client-facing collateral
  • Built the aviation and maritime content verticals, from use-case explainers to award coverage
  • Ran SEO content, paid digital and email to feed the inbound funnel
  • Automated the article pipeline, brief to publication, in n8n

What happened

  • LinkedIn grew to 9,200+ followers, with 830+ interactions and 113 shares on technical content
  • Publishing went from manual and irregular to automated and consistent
  • One narrative spine both technical and commercial readers could follow
Published articles LiDAR use cases in airports Complete 3D airport coverage 3D LiDAR for cruise ships Terminal Excellence Innovation Award In conversation with Neil Braccini
PositioningTechnical content Competitive intelligenceSEO Vertical marketingn8n
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Outsight

The problem

An anti-ageing supplements start-up with no identity, no storefront and no audience, heading into a fixed launch date.

What I did

  • Defined the brand identity and wrote product and category copy
  • Built the Shopify storefront end to end
  • Ran pre-launch Meta Ads alongside an organic and influencer programme

What happened

  • 25,000+ impressions and 3,000+ engagements before launch
  • 1,000+ organic followers waiting on day one
Brand identityShopify Meta AdsCopywriting
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Cell Start

The problem

Indian beauty and personal care is one of the most crowded categories in retail. Two brands, several launches, and a shelf where a product either reads instantly or does not get picked up.

What I did

  • Led creative direction on the Tinted VIP Lip Balm launch: moodboards, product and video shoots
  • Took the brightening and pigmentation range through product development: sampling feedback, customer research and launch creative
  • Directed campaign creative for mCaffeine’s SHADES makeup line
  • Ran influencer outreach and on-ground activation at Flipkart Glam Up Fest

What happened

  • 177% lift in brand engagement rate
  • 1,000+ influencers engaged, reaching a combined 58.5M+ followers
  • 500+ interactions from the Glam Up Fest activation
Creative directionProduct development Customer researchInfluencer Retail activation
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HYPHEN & mCaffeine

The problem

A new vehicle concept with no category to sit in: too rugged for luxury buyers, too expensive for off-road buyers. The positioning had to create the space before it could sell into it.

What I did

  • Built the segmentation and brand positioning from scratch
  • Modelled unit cost, pricing and volume against launch scenarios
  • Wrote the go-to-market plan across channel, launch narrative and partnerships

What happened

  • Judged best concept of the cohort
  • The one project where the engineering background and the marketing were the same job
PositioningSegmentation PricingGo-to-market
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M.A.T.

The problem

A fitness app entering a market where acquisition cost decides whether the business model works at all. The launch plan had to stand up to its own unit economics before any of the creative mattered.

What I did

  • Built the Paris-first rollout plan, city by city
  • Modelled the ATAR funnel end to end, from awareness through to repeat
  • Set the channel mix and spend against the acquisition targets

What happened

  • Customer acquisition cost of EUR 1.97
  • 4.9x LTV to CAC ratio
  • A launch plan the numbers actually supported
Go-to-marketATAR funnel Unit economicsChannel planning
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ELEVATE

The problem

A VR device for children in hospital, sold into an environment where the buyer, the user and the payer are three different people who each need a different reason to say yes.

What I did

  • Built the hospital go-to-market across all three audiences
  • Ran prototype tests and fed the findings back into the positioning
  • Modelled the unit economics of the device

What happened

  • A route to market grounded in how hospitals actually procure
  • Prototype feedback that changed the pitch, not just the product
Go-to-marketUser research PositioningUnit economics
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WonderLens

The problem

A supplements brand whose sustainability story was running ahead of its supply chain, with no measured basis for the claims it wanted to make.

What I did

  • Assessed the full lifecycle footprint of the range
  • Traced the impact back to specific sourcing and packaging decisions
  • Recommended lower-impact sourcing options

What happened

  • A sourcing shortlist tied to measured footprint rather than positioning
  • A clear line between what the brand could credibly claim and what it could not
SustainabilityLifecycle analysis SourcingBrand claims
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MyProtein
Background

How I got here

I started in aerospace engineering at IIT Bombay and moved into marketing because the part I actually wanted to solve was never the build. It was why anyone outside the room should care.

Since then I have run marketing in four very different categories: privacy software, LiDAR, D2C supplements and Indian beauty. A rebrand and a lifecycle programme at Didomi, a content and SEO engine at Outsight, a brand and storefront from zero at Cell Start, launch creative and influencer at HYPHEN. The categories change, the sequence does not.

I work across the whole go-to-market surface rather than one channel: positioning and messaging first, then the brand, the content, the campaigns, the email, and the automation that keeps it all running. Coming from engineering, I am comfortable with the numbers underneath: pricing, funnel maths, what a channel is actually returning.

Currently in Paris, finishing an MiM at ESCP. I play table tennis at national level, which is mostly an exercise in reading intent quickly.

Education

ESCP Business School Master in Management, Grande École · Paris & Turin · 2024–2026 Go-To-Market & Luxury Marketing · GPA 3.6/4.0
IIT Bombay B.Tech Aerospace Engineering · Mumbai · 2020–2024 Top 3.3% of 1.2M+ JEE candidates

Toolkit

Go-to-marketPositioningProduct marketing Demand generationLifecycle emailTechnical content Competitive intelligenceSEOCreative direction HubSpotWebflowGhost Shopifyn8nMeta Ads Power BISQLPython Adobe CC

Languages

English (native)Hindi (native)French (A2)
Let’s talk
riddhima.channa@edu.escp.eu
LinkedIn +33 7 80 71 77 04 Download CV
Riddhima Channa · ParisFull-time, CDD or CDI, from December 2026
Made by Yohan Hatot